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#302247  alexey

30 Ноября 16:13

Кстати, интересная заметка. Надо промтом что-ли перевести BrewDog Tactical Nuclear Penguin: 32% beer sets world record (Aberdeen, SCOTLAND) – It is Thanksgiving morning so I am not going to turn this into a long post as I have with recent articles even though I think this beer and the brewery, in general, deserves one. Despite a strong U.S. following, the brewery curiously chose a day when most Americans would be too busy cooking and eating turkey and spending time with family than checking beer news online. Regardless, BrewDog is “at it” again. They have made a 32% ABV beer called Tactical Nuclear Penguin. The brewery claims that TNP is now the world’s strongest beer ever made by a human. I put the asterisk there because I am sure that higher ABV “beers” have been brewed before but perhaps not on a commercial level. I actually received an email from the previous recordholder, Schorschbraeu GmbH, this week after they saw that I had linked to an article which had claimed that Samuel Adams Utopias was the strongest beer. If people care enough (and they probably do), I am sure this ‘world’s strongest beer’ claim will be settled once and for all. The BrewDog team receives high marks for its beer though its a creative branding strategy that has made them international brewing celebrities virtually overnight. From the IPA aged on a voyage around the Atlantic Ocean to the BrewDog Tokyo-Portman Group scandal to announcing the world’s strongest beer in penguin suits . . . they get people talking. Personally, I think it is fascinating though I can understand why beer purists that feel these things detract from the product itself view the brewery negatively. No matter what way you cut it, to steal a phrase from the Dos Equis marketing people, BrewDog Managing Director, James Watt may just be the most interesting man in the world.